Driftwood Solutions
What We Offer
Efficiency in operations, strategic acquisitions, and optimizing unique assets are just a few examples of our comprehensive solutions. We excel at streamlining processes to maximize productivity, identifying and executing strategic acquisitions to expand portfolios, and leveraging unique assets to drive exceptional guest experiences.
Third-Party Management
A distinguished third-party management company, Driftwood expertly navigates through all facets of Hotel Operations with a unique, flexible approach to property management. We seamlessly meld centralized services and entrepreneurial spirit while ensuring excellence across Digital Marketing Strategy, Sales and Marketing, Food and Beverage Management, Accounting, Brand Management, Quality Assurance, Human Resources, and Legal Support. Treating each property as unique, our comprehensive, adept strategies forge resilient, mutually beneficial partnerships, positioning every endeavor for sustainable success.
Receivership and REO
When appointed in receivership or as an REO manager, we prioritize quickly taking control of the asset, minimizing liability, and stabilizing operations. We enhance brand affiliations, foster relationships, support talent, and bridge gaps. Our proficiency in managing takeovers, rebranding, and navigating legalities enables us to transform distressed properties, including those in REO, into valuable assets. With our finesse and efficiency, we turn challenging situations into opportunities for growth and success.
Specifically, the company focuses on the following areas:
- Accounting Controls and Court Reporting
- Revenue Enhancement
- Franchiser Relations
- Capital Repair
- Cost Containment
- Permits & Licenses
- Employee Training and Benefits Review
- Disposition Services
Acquisitions & Development
At the heart of our company's strategy lies a holistic hospitality ecosystem facilitating innovative, sponsor capital-secured investments. Not only are we experts in acquisitions, but we also shine in the realm of development and lending. Our capabilities span diverse markets and asset types, from renowned brands to boutique properties, and we handle both renovation and rebranding, as well as new builds and developments.
Services Provided:
- Investment Analyses and Underwriting
- Feasibility Studies
- Brand Recommendations and Negotiations
- Due Diligence and Transition Support
- Land Acquisition and Project Management
- Securing Financing
- Pre-Opening Services and Ownership Consultations
- Procurement and Design Recommendations
Lifestyle Division
Our Lifestyle Division continues to grow. As the demand for unique hotel experiences surges, our specialized team is dedicated to curating and expanding our portfolio of independent boutique and lifestyle properties. Each selected hotel encapsulates its locale's deep heritage, culture, and vibrant energy. Through their efforts, we can offer guests a truly authentic and immersive experience.
Food & Beverage
Our operations are centered on optimizing your food and beverage services. With our innovative "food track" and "pour cost" programs, we seamlessly manage costs, reduce waste, and prevent losses. In addition, we offer programs to assist staff in designing cost-effective, guest-pleasing menus. We balance cost-efficiency and customer satisfaction, enabling you to deliver superior dining experiences that achieve your goals.
Creative Services
Collaborating with third-party branding companies, we meticulously develop and deliver your brand story. From designing logos and selecting brand colors to shaping the hotel's foundational brand and the style and design of the rooms, our creative services breathe life into each unique property. Beyond the visual elements, we also design the hotel's signature scent, further enhancing the distinctive character of every establishment.
Revenue Management
We aren't your typical number-crunchers. Using a white-glove Revenue Management system, we 'price for profit', ensuring that we maximize the rate while controlling channel costs. Our approach is a balanced blend of innovation and strategy that optimizes business segmentation and targets higher-rate opportunities. Our strong e-commerce presence focuses on driving direct web traffic and maintains a robust and competitive OTA presence. By deftly navigating OTA optimization, we guarantee our rooms are always filled at the most advantageous rates.
E-commerce
Our e-commerce approach is both adaptive and results-driven. Regularly refining our strategy, we ensure alignment with business goals and respond promptly to market dynamics. By leveraging established KPIs and conducting performance-based reviews, our e-commerce team ensures that our hotels consistently outpace competitors, boosting their market standing.