Creating exceptional asset value

Since January 1994, the Driftwood Hospitality management team has successfully completed the acquisition and development of 90 hotels.

The company believes it has access to opportunities which may not be identified or available to others, due to the following key attributes:

  • Significant experience of the company's management team

  • Employment of robust Internet distribution and eMarketing strategy

  • In-depth knowledge of local markets and destinations

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  • Size and geographic diversity of past portfolio hotels

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  • Personal relationships with numerous hotel owners, tour operators, meeting planners and wholesalers


    • Information regarding potential opportunities originates within the Company as well as through outside sources. Further, our established track record of generating significant operating profits from our portfolio hotels creates invaluable credibility when approaching potential partners and financial resources within the hospitality industry.

    Repositioning and Renovations
    Driftwood is actively engaged in initiating and overseeing renovations of under-performing properties. The company works toward repositioning these hotels based upon strategic plans designed to address the specific opportunities with each hotel’s particular market. Renovations are chosen based on anticipated returns on investment, and include enhancing lobbies, restaurants, pools, beaches and guestrooms.