Acquisition & Development

Since January 1994, our executive team has successfully completed the acquisition and development of 100+ hotels. What does this mean for you?


  • Significant experience amongst a team that makes itself accessible to our partners
  • Employment of robust Internet distribution and e-Marketing strategies
  • In-depth knowledge of local markets and destinations
  • Size and geographic diversity
  • Personal relationships with numerous hotel owners, tour operators, meeting planners and wholesalers

Information regarding potential opportunities originates within Driftwood, as well as through outside sources. Our established track record of generating significant operating profits for our hotels creates invaluable credibility when approaching potential partners and financial resources within the hospitality industry.


Repositioning and Renovations


Driftwood is actively engaged in initiating and overseeing renovations of under-performing properties. The company works toward repositioning these hotels based upon strategic plans designed to address the specific opportunities with each hotel’s specific market. Renovations are chosen based on anticipated returns on investment, and include enhancing lobbies, restaurants, pools, beaches and guestrooms.